Purchase Terms and Privacy Policy

Purchase Terms


When you make a purchase on useeum.com, you agree to the following purchase terms. We reserve the right to change these purchase terms from time to time. If we make changes, an updated version of the purchase terms will be available on our website. All purchases are subject to the version of these purchase terms in effect at the time of purchase. If you cannot accept or agree to these purchase terms, please do not make a purchase.

Useeum.com is owned by:
Useeum ApS
CVR no. 36716630
Filmbyen 19, 2
8000 Aarhus C
Email: [email protected]
Phone: 70 60 45 41




Always purchase your ticket(s) from an authorized ticket vendor. Useeum does not assume responsibility for the validity of tickets purchased outside of Useeum. This includes tickets purchased directly from the museum’s own website.

When you purchase tickets on useeum.com, you will receive an email. In the email, you will find a unique QR code containing all the tickets you have purchased in this order. You must bring this QR code to your visit to the museum. The QR code can be either printed, in your phone’s email program, or in the Useeum app. The QR code is scanned and redeemed by museum staff.

Please note that the ticket itself must not be torn or clipped. Only complete tickets are accepted at the entrance.

Please note that the unique QR code is a bearer document that can be redeemed by the person holding the QR code (ticket) in hand (regardless of the name the ticket is issued to). Therefore, we ask you to keep the QR code carefully. Lost QR codes will not be replaced. However, it is possible to have the QR code resent if you contact [email protected].

Useeum’s Role as a Facilitator

Useeum solely facilitates the sale of tickets between the buyer and the museum.

You are thus entering into an agreement with the specific museum to which you are purchasing ticket(s). The name and address of the specific museum are stated on your ticket, on our website in connection with your purchase, and on the order confirmation.

Useeum is not liable for any errors made by the customer in entering contact information. Useeum is also not liable if such errors result in tickets not reaching the customer.

Regarding the Relationship Between Museums and Useeum

Useeum is solely responsible for the financial part of the purchase. If there are deficiencies or complaints regarding a museum visit, all inquiries should be directed directly to the specific museum.

About Payment and Right of Withdrawal


Useeum accepts payment with the following payment methods and payment cards:

Apple Pay
Google Pay

Personal data (name, address, etc.) are stored and transmitted in a closed network. These pieces of information are not accessible from the internet. All payment-related information is encrypted and sent to Quickpay.

Please see our privacy policy for more information.

Right of Withdrawal

In accordance with the Consumer Agreement Act § 18, paragraph 2, the purchase of tickets is not covered by the right of withdrawal.

Submitting a Complaint

If you wish to file a complaint, please contact us at [email protected]. If we fail to find a solution, you can submit a complaint to the Center for Complaint Resolution at the National Complaints House, Toldboden 2, 8800 Viborg, or via www.forbrug.dk. You can also use the European Commission’s online complaint portal, which is primarily relevant if you are a consumer residing in an EU country other than Denmark. You can find the complaint portal here: http://ec.europa.eu/consumers/odr/. When submitting a complaint, please specify our email address [email protected].

Resale for Commercial Purposes

In accordance with the Act on the Resale of Tickets for Cultural and Sporting Events, it is not allowed to sell and resell tickets at a higher price in Denmark. This means, among other things, that it is prohibited to resell tickets at a profit.

You are allowed to transfer your ticket to others without charge or at the price you paid for the ticket, including any costs, fees, etc.

Access to Museums

Check the information on the ticket, including the number, type of ticket, and any special rules for the various museums.

The QR code contains all tickets made in a purchase. It is possible to redeem the tickets multiple times, but a ticket can only be redeemed once.

Illegal copying or resale of tickets may result in denial of access. Useeum and the museum are not responsible for losses, costs, or invalid tickets resulting from illegal copying and/or resale of tickets.

General Terms

The purchase is subject to the ordinary rules of Danish law. A binding agreement is only entered into when Useeum has received/registered payment.


Useeum reserves the right to errors and omissions in prices and descriptions.

Tickets Purchased with Coop Bonus:

Your earned membership bonus will be available no earlier than the month following your purchase. If, contrary to expectations, you do not receive your Coop bonus, please contact Coop directly.

Useeum is not responsible for the payment of Coop bonus.

See Coop’s membership terms and privacy policy on their website: https://medlem.coop.dk/foreningen/medlemsvilkaar?cid=coopweb2806886178&utm_medium=coop_web

Privacy Policy for Visitors and Customers at USEEUM.COM/SITES

This privacy policy is established by USEEUM ApS (hereinafter “Useeum,” “we,” “us,” or “our”) and applies to all visitors and customers on our ticket platform: useeum.com/sites.

The privacy policy includes information on:

1) What are personal data?

2) What type of personal data do we process about you and why?

3) What do we use your personal data for?

4) What is our legal basis for processing personal data?

5) Who do we share your personal data with?

6) How long and how are your personal data stored?

7) What are your rights as a data subject?

For us, responsible handling of personal data collected as part of our business operations is crucial to our business goals and reputation. When you use our digital ticket platform, we collect and process personal data about you for the purposes described in this privacy policy. USEEUM ApS is the data controller for the processing of personal data for these purposes.

If you have any questions about this privacy policy or our processing of your personal data, you can contact us in the following way:

CVR no. 36716630
Filmbyen 19, 2
8000 Aarhus C
Email: [email protected]
Phone: 70 60 45 41

What are personal data?

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

What type of personal data do we process about you and why?

The information we collect about you will be used for various purposes. The collected information may vary depending on how you interact with us.

Failure to provide personal data on your part may mean that we are unable to fulfill our obligations in connection with the delivery of a service or the fulfillment of a contract with you.

We collect and process only ordinary personal data:

– When you create an account, sign up for our newsletter, or buy a ticket, we collect your contact and payment information, possibly membership number (if you purchase a ticket with a bonus or discount), information about age, and possibly status (pensioner, student).

– When you use our website, we collect information such as the browser and device you use, your IP address, your location, and how you used our website. You can read more about how we collect this information in our cookie policy.

Use of your personal data

We process your personal data to fulfill the purposes listed below. We only process your personal data to the extent necessary to fulfill an agreement with you, to safeguard our legitimate business interests, or when necessary according to applicable law.

Purchase of tickets through our platforms: Contact information and payment information to be able to deliver the service to you.

Creation of user profile on our platforms: Contact information, age, preferences, membership number, payment information, etc., so it is easy for you to make purchases of tickets.

Marketing purposes: To conduct analyses that help optimize and customize and develop our platforms and products. To personalize your user profile if you have created one. To send customer service emails and emails, SMS, push messages, etc., with marketing, offers, news, etc., if you have given consent for this.

Security purposes and control: To prevent and detect illegal activities and to guarantee the security of your and our partners’ activities/products and to comply with applicable rules.

Legal basis for processing your personal data

We only process your personal data when we have a legal basis for the processing. We only process ordinary information about you, which happens on one of the following grounds:

Consent: You have given your consent to the processing of your personal data for one or more specific purposes. Processing based on consent is based on Article 6(1)(a) of the GDPR.

Contract: Conclusion or fulfillment of an agreement with us. Processing based on contract is based on Article 6(1)(b) of the GDPR.

Legal obligation: Fulfillment of a legal obligation imposed on us, such as compliance with the rules of the Bookkeeping Act. Processing based on a legal obligation is based on Article 6(1)(c) of the GDPR.

Our legitimate interests: Processing may be carried out for the sake of our or third parties’ legitimate interests, which are based on Article 6(1)(f) of the GDPR.

Who do we share your information with and why?

Useeum only discloses information to the extent necessary to fulfill the purposes described in section 3 of this privacy policy.

Useeum may share your personal data with:

Useeum’s partners: Useeum only mediates the sale of tickets between you and the relevant museums, exhibitions, cultural providers, etc. Your personal data may therefore be shared with the company or association that issued your ticket. If you have purchased a ticket with a discount or bonus, we also share the relevant information with the relevant partners to ensure that you receive the agreed discount/bonus.

Our third-party service providers: These may be cloud computing providers that provide the IT infrastructure and IT operations of our business, on which our products and systems are built.

Other third parties: These may be third parties that assist in the delivery of services to you and the operation of our business (e.g., credit card processing, customer service, business analysis, etc.).

Public authorities: Personal data is only shared to the extent necessary or required by law.

Successors to all or part of our business: In the event of business transactions or transfer of activities, we may share your personal data.

When Useeum transfers personal data to a data processor, we ensure that there is always a valid data processing agreement in place, ensuring that the data processor may not use the personal data for purposes other than to provide the agreed-upon services and that the data processor has implemented adequate technical and organizational security measures to protect your personal data.

Useeum may transfer your personal data to countries outside the EU/EEA. The transfers (and the legal transfer basis) will be made in accordance with the EU Commission’s standard contractual clauses with additional measures if necessary.

Useeum seeks to limit the disclosure of personal data in personally identifiable format as much as possible to limit the cases where information that can be attributed to you personally is disclosed.

Data integrity, data security, and data deletion

Personal data is not retained longer than necessary to fulfill the purpose for which it was collected, unless retention is necessary to comply with national legal requirements, including mandatory retention periods in connection with accounting, etc.

– We store your personal data as long as you have created a user profile on one of our platforms.

– We process ordinary customer data in accordance with the Bookkeeping Act for accounting purposes for 5 years plus the current year.

– If you have consented to receive marketing material, we will process your information as long as there is an active consent (unless we retain your information longer as a result of a purchase, see above).

– In some cases, we may retain the information for a longer period if we have a legitimate interest in doing so, for example, if there is a lawsuit pending, or similar.

We protect your personal data by implementing adequate technical and organizational security measures. When your personal data is no longer needed, we will ensure that it is deleted in a secure and appropriate manner.

Your Rights

According to the General Data Protection Regulation (GDPR), you have several rights that you can assert against Useeum. You should be aware that we may not always be obligated to fulfill these rights, and in some cases, we may only be able to fulfill them to a limited extent. For example, you do not have the right to have information about you deleted if there is legislation obligating us to retain this information.

  • Access: You can request access to the personal data that we hold, including information on what personal data is used for and who it is disclosed to.
  • Rectification: You can request to have any incorrect information about yourself corrected.
  • Objection: You can object to the processing of the information, including objecting to automated decisions and profiling or the use of your personal data for direct marketing.
  • Restriction: You can request to have the processing of information about yourself restricted if the conditions for this are met.
  • Deletion: You can request to have information about yourself deleted if the conditions for this are met.
  • Data Portability: You can exercise your right to data portability for information you have provided to us if the processing is based on consent or contract, and this is otherwise technically feasible.
  • Withdrawal of Consent: You also have the right to withdraw your consent to the processing of your personal data if the processing is based on your consent.

If you wish to assert one or more of your rights, please contact us via email at: [email protected]

Your request will be processed in accordance with the applicable data protection legislation at any given time.

Complaints about Useeum’s processing of your personal data can be made to:

Datatilsynet (Danish Data Protection Agency) Carl Jacobsens Vej 35 2500 Valby Denmark

Website: https://www.datatilsynet.dk/ Email: [email protected]


Useeum continuously evaluates and updates this Privacy Policy. Therefore, you should regularly check this Privacy Policy for any changes that may affect the processing of your personal data.